Apple TV
We launched a beautiful site for a major redesign of Apple TV that brought completely new hardware and interface plus the Siri remote. This site was pushing the limits with a lot of contraints. We focused on highlighting the interface with full screen images tied together with witty and colorful Siri captions.
![](https://freight.cargo.site/t/original/i/5550d22fff0993f5f0511a51ab34d90c2eaff4aadafa21d8518e42d99fee0f24/AppleTV-Overview-hero-01.jpg)
![](https://freight.cargo.site/t/original/i/26b0b095177cc793396eb0f32536d54f4d80f78151f14a53f7e97e9348e48890/AppleTV-Overview-02.jpg)
![](https://freight.cargo.site/t/original/i/0a7f3d96605a4a7e1a3b8525f23be601c25c059d33469487ef77385a1bd2dc61/AppleTV-Experience-hero-03.jpg)
![](https://freight.cargo.site/t/original/i/7e42ec2f7d743b790a1dcb8b511550abe02b2bd598319f4dd72158d909c38068/AppleTV-Overview-hero-02-14-44-53-991.jpg)
![](https://freight.cargo.site/t/original/i/4bb5ccbc2cde999cd557c88bfe792d38b6bca1edd7f9b8b9712683704e176895/atv-tile.jpg)
![](https://freight.cargo.site/t/original/i/63b41f1d7860418b4ea7e291deae54f52d01ad3aed680bb1c9a52089e1d5762a/AppleTV-Experience-hero-03b.jpg)
![](https://freight.cargo.site/t/original/i/a06c1275c439094913ef485725ffef8387af08998b220985133cf860f89f3bef/AppleTV-exp-01.jpg)
![](https://freight.cargo.site/t/original/i/253846126e0ec1b058eb3729d647b8be9629dbdcd3fee89c91de89d788188413/AppleTV-Games-01.jpg)
![](https://freight.cargo.site/t/original/i/3e5ab91c8ac4ac618209b2b4b131bb20dc332ed200686b2987957e48271ce7ac/AppleTV-music-photos-01.jpg)
Concepts
Thew new Apple TV was a challenging project with several new features that competed for attention. We explored directions and visuals for displaying information — many of which focused on the new touch controls and Siri remote. Here are a few of the early concepts I created for the project.
![](https://freight.cargo.site/t/original/i/9e12f77cf3edf1c45f8f29bdabf8c1e0387b0a1d1be50f19f40facae623937bc/appletv-atv-overview-03-ms.jpg)
![](https://freight.cargo.site/t/original/i/be87d9a7f6a4643560721c193c31778c9bc7b924e1f929c2d8da7ee8cee314f9/uber-homepage-L-14-tiles-ms.jpg)
![](https://freight.cargo.site/t/original/i/482655751da3b46585c8979eb72f4035102b018dc744e8bd74ae3bd0442c51ab/AppleTV-Overview-L-02-ms.jpg)
![](https://freight.cargo.site/t/original/i/f188d21848fb17808281eff7fb1887128be5c5bde97263605451859b33a23df0/AppleTV-Overview-L-03-ms.jpg)
![](https://freight.cargo.site/t/original/i/434b6ca8db4847f892b99ca3a879d300a8c4c768ab9ae7048fbe547d85cf4d8e/AppleTV-OverviewConcept-L-045-ms.jpg)
![](https://freight.cargo.site/t/original/i/2882298fff2d9b29d1527fab0ed0d0754592b91fffcf282563b57763fda876b0/atv-tile-hero.jpg)
Year: 2015
Roles: Art Direction, Design Lead, Interaction, Motion, Retouching, Production
Team: Dan Tobolic, Lauren Carrol, Ali Mortensen