Designer & art director
living in California

Apple TV

We launched a beautiful site for a major  redesign of Apple TV that brought completely new hardware and interface plus the Siri remote. This site was pushing the limits with a lot of contraints. We focused on highlighting the interface with full screen images tied together with witty and colorful Siri captions.


Thew new Apple TV was a challenging project with several new features that competed for attention. We explored directions and visuals for displaying information — many of which focused on the new touch controls and Siri remote. Here are a few of the early concepts I created for the project.

Year: 2015
Roles: Art DirectionDesign Lead, Interaction, Motion, Retouching, Production
Team: Dan Tobolic, Lauren Carrol, Ali Mortensen