Apple iPad Pro
Similar to my work with the launch of iPhone 6, we were tasked with telling a story for a new product that was going to be made available in two sizes. This time, the smaller product was the hero with loads of new features. I primarily focused on the product hero device lockups and experience page designs.
![](https://freight.cargo.site/t/original/i/bb1ff9ca152b3f588d8a10140d97bffbea4818cd143e17a0f6411899a9fa40c8/ipadpro-hero-select-01.jpg)
![](https://freight.cargo.site/t/original/i/e81e84632e293b64ce3bd94f1e891c60cd4dcd0d84c962861477a715146fe8a1/ipadpro-experience-select-01.jpg)
![](https://freight.cargo.site/t/original/i/9db2ec27d8fbc7140f8e3b1c7a94a30c31ba011c88a1e3a3f88ed12b3e3b75aa/iPadPro-Experience-02.jpg)
Hero concepts
We explored several different directions for iPad Pro before arriving at an isometric concept.
![](https://freight.cargo.site/t/original/i/b700017f8a1ec7c726978991d5aa6b8c929c70309ffa2b619ada96610bb2d4e7/iPadPro-Hero-09b.jpg)
![](https://freight.cargo.site/t/original/i/270857aa5b002886f32622c90626ddedc3344b19610d234c4f7d6cad2082c670/iPadPro-Hero-01.jpg)
![](https://freight.cargo.site/t/original/i/6cb284b641399bf48d8ac11047668840daa62ab9d6e9c9003ee0e39cab3d4a35/iPadPro-Hero-03a.jpg)
![](https://freight.cargo.site/t/original/i/de008ae45535e200fb55a3d1fe08a9722aa985cc918a282095a57d30c1b3418c/iPadPro-Hero-03b.jpg)
![](https://freight.cargo.site/t/original/i/5ed28d1e80b351611230f4c6e9bb629d1b41479772f5e337e361f2040a71379c/iPadPro-Hero-03c.jpg)
![](https://freight.cargo.site/t/original/i/7ede101a3d6a749661f111738c27ed475dde3976095b19cc48557e6a12bbcbf6/iPadPro-Hero-02.jpg)
![](https://freight.cargo.site/t/original/i/2209b56fd5e6ff5ae40902cd1335c96b1d7aee135a7812d6be2b0218e897675a/iPadPro-Hero-10.jpg)
![](https://freight.cargo.site/t/original/i/081f65079e961c70fbd12fadd4008c27b07f4aa5d6f3b587a6a684a2f7d6cbf4/iPadPro-Hero-07.jpg)
![](https://freight.cargo.site/t/original/i/f5264ca834d89e231d8c7a937a84b5f382940e57f9a9bcc76611bdb75ae6dba6/iPadPro-3dLockup-03.jpg)
![](https://freight.cargo.site/t/original/i/bed5ca76efde69c5d7369881c57ab8a4a9908bb3f5d0f3f9baa6a342104f1107/ipadpro-tile-02.jpg)
Year: 2016
Roles: Design, Art Direction, Motion, 3D Composition, Concepting, Retouching
Team: Andrew Dean, Chad Casper, Dan Tobolic, Justin Arnold