Apple iPhone 7
iPhone 7 was a turning point for iPhone. The new design featured two new finishes, Black and Jet Black — an immersive sound experience with stereo speakers and dual cameras on the iPhone 7 Plus that create a beautiful depth of field effect. The challenge with the launch of iPhone 7 was to clearly highlight these new features and honor the timeless industrial design.
![](https://freight.cargo.site/t/original/i/58b7d7fd61cd64f60afec5ed8194d9163d4d091b0f2ca2b24d7e2376a4fa7ab8/iphone-7-iphone-7plus-01-large.jpg)
![](https://freight.cargo.site/t/original/i/b5f4a1cc975b9cbb9f538a8ac8749777361db6687dc12f21e53977b35e47d2da/iPhone-7-overview-hero-01.jpg)
![](https://freight.cargo.site/t/original/i/835cb3595b55bfc427b1b9da80d849f2643a3e5a056b66d14b9ee2ee112cd4aa/iPhone-7-overview-full-01.jpg)
![](https://freight.cargo.site/t/original/i/9502889d3725a34a6897a6ff25c39bdbce1d89ff18678af58dec90e5b14b71e1/iPhone-7-img-03.jpg)
![](https://freight.cargo.site/t/original/i/8f2627abac89efa69d53f06247621f451cd2937e21e97d5b74aab1e93b89642c/iPhone-7-img-04.jpg)
![](https://freight.cargo.site/t/original/i/0aa9465fc7fa0dab79e7d6d31be0faf28885ae4cf445f949949f47afcaf6b405/iPhone-7-img-02.jpg)
![](https://freight.cargo.site/t/original/i/fcfbf4e325f2d328f1e03a661157aa17d90b1708e76fcfa659aa2981073d7b57/iPhone-7-overview-design-hero-03.jpg)
![](https://freight.cargo.site/t/original/i/188e5bfa257373c47ce2b3c6b2510f373fac07b2662d5ecdf9cda9f13fef9969/iPhone-7-overview-design-01.jpg)
![](https://freight.cargo.site/t/original/i/a8b064a8fcc2c393a6ccfdecf95e14bf5ed0374d5a87e0a59432bc73d2571f1d/iPhone-7-overview-camera-01.jpg)
![](https://freight.cargo.site/t/original/i/bc372657f1f93cc780efbcdf4e90d2a228a66f09ae9295f244620cbb1a958329/iPhone-7-overview-dualcameras-01.jpg)
![](https://freight.cargo.site/t/original/i/516b0d4e852d63bc2d817fef2897097be551174bb82bf39f67ed7b8cfbaa4358/D53636D7-CB3A-42A2-95E0-D750385AE8A6-12y.jpg)
![](https://freight.cargo.site/t/original/i/aa3aecdcb8ab3524cee5d503a934c76ace7b598e36e9179f6167a33e3a559ffc/iPhone-7-mobile-01.jpg)
![](https://freight.cargo.site/t/original/i/3e46e11728fc4b060d7ec3b71d830fe57bd7cf7a8e210cf3396d81c0d9991357/iPhone-7-mobile-03.jpg)
Concepts
With the ever increasing use of mobile browsers — we focused much of our attention on the mobile version of the website. Early on we agreed that reducing the number of swipes and delivering our message succinctly, was a necessary change. We explored several iterations of this concept, all clearly highlighting the section heroes and embedding the internal content in an expandable drawer. To give the user a sense of place, we used color to differentiate between the levels of content — black for section heroes and white for section content.
With the ever increasing use of mobile browsers — we focused much of our attention on the mobile version of the website. Early on we agreed that reducing the number of swipes and delivering our message succinctly, was a necessary change. We explored several iterations of this concept, all clearly highlighting the section heroes and embedding the internal content in an expandable drawer. To give the user a sense of place, we used color to differentiate between the levels of content — black for section heroes and white for section content.
![](https://freight.cargo.site/t/original/i/54e8c6bb9b165264f92be1604e4a1ef7bfed505ad2eb7aa3e53e0050e8e22d1e/iPhone-7-hero-01.jpg)
![](https://freight.cargo.site/t/original/i/caa69494c9b6931d7fc8c2ba2000c6c7a1e1c070c053eca26dde7c7e14f2e764/iPhone-7-concept-01.jpg)
![](https://freight.cargo.site/t/original/i/4bab8380749960f6b8765106adc609bbe31c4e1bf6b61c37dc224245a05c73a0/iPhone-7-hero-02.jpg)
![](https://freight.cargo.site/t/original/i/9674dcd4efad2b633ead134a1d2a6db038ef1697772376013cb999a179cfdfce/iPhone-7-mobileconcept-02c2.jpg)
Renders
We needed a clever way to represent all the variations of iPhone 7 and iPhone 7 Plus. After many concepts I developed this 3D compostion for what we wanted and passed it on to another group for the final asset.
We needed a clever way to represent all the variations of iPhone 7 and iPhone 7 Plus. After many concepts I developed this 3D compostion for what we wanted and passed it on to another group for the final asset.
![](https://freight.cargo.site/t/original/i/995aafe5f96c22c088e45b51f0dc6af9386f3d04f51c442647f353c409abb8cf/iPhone-7-familylockup-01.jpg)
![](https://freight.cargo.site/t/original/i/6f9953b03c55310da1eb4a1e8cdad3033b50cbca494ffdb3c51800f9093fddbf/iPhone-7-familylockup-02.jpg)
![](https://freight.cargo.site/t/original/i/fb8149019b2ce9c3fe3e08b780cec9a0bee8e1ae1fc9ed8a6220c88ce4f24088/iPhone-7-familylockup-03.jpg)
![](https://freight.cargo.site/t/original/i/eae413dfb732c68fd6576278b5a5476ad0d9f16538d378870baec0f701f2957c/iPhone-7-displaylockup-01b.jpg)
![](https://freight.cargo.site/t/original/i/f5b51eb7e5f1bbbfaf6bef01ddfdbad3a5c6efe5b9a96bdaa50e80d799e44833/iPhone-7-displaylockup-01.jpg)
*Hardware renders to show scale
Apple AirPods + Renders
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![](https://freight.cargo.site/t/original/i/a55b5f88e5385566e9e69385fefd30b92e3eab0adfeef661e833fa166e06c4ad/airpods-concept-01.jpg)
![](https://freight.cargo.site/t/original/i/7b1ab2d5e1acceb1513a0263722826475f223bf82f12dd9164f3f224bc0d9fc6/airpods-concept-02.jpg)
![](https://freight.cargo.site/t/original/i/95fb9cfd6d57f9a3e7c02d460c7f94d6fd84d715f3aaa5b5e7b5e5e6aaa200d4/airpods-mobileconcept-01.jpg)
![](https://freight.cargo.site/t/original/i/512b15846e163300d6b40a51bd4a77e60f4ee5f2ad082a6c50605eaceeaa9815/JetBlack-hero.jpg)
Year: 2016
Roles: Design Lead, Art Direction, Interaction, Motion, 3D Composition, Retouching, Production
Team: Andrew Dean, Justin Arnold, Pawel Pietryka, Dan Tobolic, Susan Glodich, Dinesh Dave